How to force Donald Trump voters away from the dark side

Give them what they need, not what they want

The dark side.
(Image credit: Illustrated | Collection Christophel / Alamy Stock Photo)

Donald Trump voters have gotten an unusual amount of attention this election. On one level, it's to be expected, because Trump is such a bizarre candidate. But given his bigotry and incompetence, one sadly popular approach has been to treat his supporters like charity cases. For example, this recent Washington Post article called for more "empathy" for Trump voters — and it quickly created a deluge of snarking from liberals irritated at racists being treated with kid gloves.

This is a shame. Because while Trump supporters are very good at drawing media attention, journalists often miss the forest for the trees. Few have earnestly paid attention to Trump voters' needs — not what they say they want, but what they actually need. Namely, to be stripped of racist attitudes.

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Ryan Cooper

Ryan Cooper is a national correspondent at TheWeek.com. His work has appeared in the Washington Monthly, The New Republic, and the Washington Post.