TV networks' pathetic capitulation to Trump
Why in the world are major television networks giving a free primetime slot to President Trump on Tuesday evening?
Why in the world are major television networks giving a free primetime slot to President Trump on Tuesday evening? When Barack Obama asked for a similar arrangement in order to address the subject of immigration in November 2014, NBC, CBS, ABC, and Fox all refused on the grounds that his remarks would be “political,” as if politics were some kind of outré hobby that could be not be indulged in a commander-in-chief.
Not so with Trump. Why? In a word, because they know people will watch it. Because Trump is good for ratings, good for digital subscriptions, good for analytics and “engagement” and the thousand other absurd tools by which we measure the degree to which our attention spans are being shortened. Trump is popular. Trump sells.
No one understands this better than Trump himself, which is why he knew he would get exactly what he wanted from the network suits. He even went out of his way to pick the day after the college football national championship — even this winner knows better than to get in the middle of a contest between two of the winningest winners these days.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
What's more, Trump understood intuitively that the television executives had no choice. If the networks accede to his demands, he wins because he gets to prattle on about steel and glass and being "see-through" and the ontological difference between walls and fences, between corrals, palisades, enclosures, paddocks, pounds, espaliers, moats, dikes, ditches, barriers, barricades, circumvallations, dingles, doors, and hatches. If they don't, they are "fake news" and "the Enemy of the People" and perhaps some new made-to-order epithet.
Only one thing can come out of Tuesday night: increased support for Trump's wall. People who oppose it made up their minds long ago. Ditto Trumpist diehards, who insist that its imminent construction is the only thing standing between them and a horde of 700,000 plague-ridden ISIS terrorists, half of them pregnant. But between these two are hundreds of thousands, if not millions, of moderate Trump-supporting Americans freshly returned from their Christmas vacations — or from working the New Year's Day shift at a convenience store — who have not been paying attention to the news. They have some vague idea that the government is shut down, but because they are not federal employees or contractors they are not palpably affected by it. The president will speak to them in his best parody of measured concern and explain that Democrats are pointlessly obstructing the will of the people and hurting decent hard-working government workers in the process, all in the name of undermining national security at the behest of their globalist paymasters. It will be a carnival of nonsense with an audience of millions. It will change hearts and minds. It will be endlessly fact-checked and denounced and fretted over — all irrelevantly.
If the press really believed all of its gas about principles and honesty and democracy dying in the darkness, they would beg the suits to proceed with their previously scheduled lineup of NCIS: Anchorage and The Real Housewives of Fond du Lac. They would quietly invent an excuse for not giving the president free airtime, perhaps the same one they used with Obama about "politics." If Trump responded by calling them traitors or terrorists or making jokes about their appearance, they would ignore him. Instead they will let him speak about his tinker-toy fantasies for 20 minutes. This relationship is symbiotic. It is also pathetic.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Matthew Walther is a national correspondent at The Week. His work has also appeared in First Things, The Spectator of London, The Catholic Herald, National Review, and other publications. He is currently writing a biography of the Rev. Montague Summers. He is also a Robert Novak Journalism Fellow.
-
Will Starmer's Brexit reset work?
Today's Big Question PM will have to tread a fine line to keep Leavers on side as leaks suggest EU's 'tough red lines' in trade talks next year
By The Week UK Published
-
How domestic abusers are exploiting technology
The Explainer Apps intended for child safety are being used to secretly spy on partners
By Chas Newkey-Burden, The Week UK Published
-
Scientists finally know when humans and Neanderthals mixed DNA
Under the radar The two began interbreeding about 47,000 years ago, according to researchers
By Justin Klawans, The Week US Published
-
US election: who the billionaires are backing
The Explainer More have endorsed Kamala Harris than Donald Trump, but among the 'ultra-rich' the split is more even
By Harriet Marsden, The Week UK Published
-
US election: where things stand with one week to go
The Explainer Harris' lead in the polls has been narrowing in Trump's favour, but her campaign remains 'cautiously optimistic'
By Harriet Marsden, The Week UK Published
-
Is Trump okay?
Today's Big Question Former president's mental fitness and alleged cognitive decline firmly back in the spotlight after 'bizarre' town hall event
By Harriet Marsden, The Week UK Published
-
The life and times of Kamala Harris
The Explainer The vice-president is narrowly leading the race to become the next US president. How did she get to where she is now?
By The Week UK Published
-
Will 'weirdly civil' VP debate move dial in US election?
Today's Big Question 'Diametrically opposed' candidates showed 'a lot of commonality' on some issues, but offered competing visions for America's future and democracy
By Harriet Marsden, The Week UK Published
-
1 of 6 'Trump Train' drivers liable in Biden bus blockade
Speed Read Only one of the accused was found liable in the case concerning the deliberate slowing of a 2020 Biden campaign bus
By Peter Weber, The Week US Published
-
How could J.D. Vance impact the special relationship?
Today's Big Question Trump's hawkish pick for VP said UK is the first 'truly Islamist country' with a nuclear weapon
By Harriet Marsden, The Week UK Published
-
Biden, Trump urge calm after assassination attempt
Speed Reads A 20-year-old gunman grazed Trump's ear and fatally shot a rally attendee on Saturday
By Peter Weber, The Week US Published