Stop giving vegetarian meat substitutes stupid names

A healthy, environmentally-friendly diet shouldn't be a joke

A cute burger.

Over half of all Americans say that global climate change is a crisis, but less than 5 percent are vegetarians. These statistics always boggle me; eating vegetarian is one of the simplest ways to significantly combat climate change, with some studies estimating that the diet could cut greenhouse gas emissions and save as many as 7.3 million lives by 2050. So why aren't more people who claim to be worried about the climate adopting plant-based lifestyles?

There are, of course, any number of reasons, ranging from the popular misconception that vegetarianism is only accessible to the wealthy and white, to the fact that some people just don't want to give up their hamburgers. An enormous part of the reluctance to go veg, though, is cultural, and unfortunately a new spate of truly hideous brand names aren't exactly helping the cause.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.