Spotify: a question of identity

Neil Young’s boycott was ‘a PR disaster’ for Spotify and wiped more than $2bn off its value 

The Neil Young Spotify website page
(Image credit: Gabby Jones/Bloomberg via Getty Images)

“Not for the first time in his maverick career, Neil Young has opened a can of worms,” said Dorian Lynskey in The Guardian. The Canadian musician’s boycott of Spotify – in protest at sharing a platform with the vaccine-sceptical US comedian Joe Rogan – has proved “a PR disaster” for the music-streamer, which acquired Rogan’s show for $100m in 2020. Enraged by what he views as the promotion of “life-threatening Covid misrepresentation”, Young, 76, issued an ultimatum: “They can have Young or Rogan, but not both.”

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