7.8m pints of low- and non-alcoholic beer to be sold in Dry January

Pubs are missing out on the ‘NoLo’ boom and drinkers are urged to support their local

Pint at the local pub
(Image credit: 2006 Getty Images)

After the excess beer, wine and bubbly during the festive season, it’s estimated that nearly eight million adults in the UK are currently having a month off the booze for Dry January. This is a 22% increase from the 6.5m in 2021, according to a report by UK charity Alcohol Change.

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Mike Starling is the former digital features editor at The Week. He started his career in 2001 in Gloucestershire as a sports reporter and sub-editor and has held various roles as a writer and editor at news, travel and B2B publications. He has spoken at a number of sports business conferences and also worked as a consultant creating sports travel content for tourism boards. International experience includes spells living and working in Dubai, UAE; Brisbane, Australia; and Beirut, Lebanon.