Cricket wages to rival football's as IPL signs £1.97bn deal

Star India saw off competition from Facebook and Sony to win the media rights

Indian Premier League
Delhi Daredevils and Royal Challengers Bangalore battle in the Indian Premier League
(Image credit: Sajjad Hussain/AFP/Getty Images)

The Indian Premier League’s new £1.97bn media deal will bring cricketer wages on a par with elite footballers.

The Times reports that the deal could see Twenty20 cricket players earn close to £10m for the six-week competition.

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IPL teams recruit their players via its lucrative auction. This year, England’s Ben Stokes won a £1.7m contract to play for Rising Pune Supergiant, while India’s Yuvraj Singh signed a £1.9m two years ago.

But these sums are expected to be dwarfed by those at the next IPL auction.

A subsidiary of 21st Century Fox, Star India saw off competition from Facebook and Sony to win the broadcast rights to the IPL. For the first time ever, a single IPL match will be worth more than the rights for an India home Test match.

“We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV,” said Uday Shankar, Star India’s chief executive. “India, cricket and IPL have changed dramatically since 2008, and this bid is a reflection of that.”

The total paid for English Premier League rights topped £8.5bn over three years from 2016-17 for 1,140 matches - which works out at about £7.45m per match. Star India’s IPL deal will cover a total 300 matches - 60 per season for five years - meaning the media value for a single IPL game will be £6.57m.

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