The clock is ticking for TikTok in the US, where a looming ban on the app has triggered a mass exodus to rival platforms.
A political battle has been raging over Chinese-owned TikTok, which is due to be barred from American app stores from Sunday on national security grounds, under a federal law passed last year. But while Donald Trump has pledged to intervene to prevent the ban, some concerned users have already jumped ship to alternatives – one of which is proving especially popular.
Chinese app Xiaohongshu, or RedNote in English, launched in 2013 and is now "one of China's fastest-growing social platforms, with a value of over $17 billion", said USA Today. RedNote is "often described as a Chinese version of Instagram" and allows users to upload photos and videos.
TikTok refugees RedNote "hits a lot of the right notes for creators looking for a TikTok alternative" and "boasts a number of social shopping features", said TechCrunch. The app has 300 million users, mostly based in China, but gained more than 700,000 in just two days this week amid the US row. However, the platform is highly censored, as is typical in China, and some new users were "unable to post about topics known to be sensitive in China, such as the 1989 Tiananmen Square crackdown", said Reuters.
The "irony that Americans are leaving TikTok for another Chinese-run app has not been lost on many," said NPR. This has played out "like a global practical joke on the American government", said The New York Times. Threatened with exile from TikTok over concerns of Chinese interference, "its users have simply scrolled to a different Chinese app, one whose name evokes the Chinese Communist Party".
Bridging the Sino-American divide But RedNote is also "the most apolitical social platform in China", said Time. The app has a highly educated audience, with many fluent English speakers who generally are more bothered about lifestyle trends than nationalist politics. It’s not difficult to imagine "that even if US users tried other Chinese platforms, they may encounter more nationalism, hostility or, at best, indifference".
By contrast, the growing popularity of RedNote in the West could help bridge the Sino-American divide, according to some commentators. Heather Roberts, an American artist with more than 32,000 followers on TikTok and a new account on RedNote, told CNN she enjoyed using the latter because "everyone is being so nice, so kind". And "we're finding that the Chinese people are not so different from us". |