What happened Several Swatch stores across the UK remained closed for a second day yesterday after large crowds gathered to buy the company’s new “Royal Pop” pocket watch, created with luxury brand Audemars Piguet. Shops in Manchester, Liverpool, Birmingham, Sheffield, Glasgow, Cardiff and London were shut after queues continued to grow following Saturday’s launch.
The watches retail for about £335, but have reportedly appeared online for resale at prices reaching £16,000. Police were called to incidents in several countries, including France and Switzerland, and an event in Dubai was cancelled. In Cardiff, one person was arrested, and officers in Liverpool responded to reports of threats outside a store.
Who said what Swatch said the store closures were necessary “to ensure the safety of both our customers and our staff”.
Critics argued that the release of the watch should have been handled online, saying the in-store launch had unnecessarily drawn police attention. The launch was “not exactly fine-tuned”, said Lauren Edmonds in Business Insider.
What next? Swatch said the watches would remain on sale for “several months”, suggesting further releases are planned once crowds subside.
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