Imagine being thrown into No. 10 Downing Street and being forced to contend with a “public that is always fuming, a press that is consistently hostile, a cabinet that behaves badly, and backbenchers who never stop moaning about something”, said GQ Magazine. No, it’s “not one of Starmer’s recurring nightmares”, but a mobile game that has “skyrocketed in popularity”.
In the past fortnight the average daily user base of “No. 10: Full Confidence” has “leapt from 300 to 21,000”, propelling it to near the top of the UK paid games leaderboard. “Absurd, nihilistic, so-tragic-it’s-hilarious – the perfect allegory, you might say, for British politics in 2026.” And its popularity, along with other similar apps, reveals a lot about the “current political mood in the UK”.
The game – which costs £2.99, with the option to pay extra for a “special adviser pack” – suggests that “becoming prime minister isn’t the difficult part, it’s staying one that’s tricky”, said Metro. The current average term achieved by players is two years and 11 months (in game time), which is “longer than the past three real prime ministers, and only a little shorter than the reigns of Theresa May and Boris Johnson”.
Released in May – in a case of “excellent if accidental timing” – the “jury’s still out on whether this will make people more sympathetic to former PMs” such as Keir Starmer, but historical precedent suggests that it seems “very unlikely the new incumbent will be able to beat the game’s high score in real-life”.
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