Nissan and Honda are in talks for a merger. The two companies are looking to "combine resources in order to remain competitive" in the face of China's powerhouse auto industry, said CNN. But the need is particularly acute for Nissan, which saw its alliance with French automaker Renault "collapse" in the wake of the Covid-19 pandemic. Profits for the company's six-month period ending in September "plunged" 94%, said CNN. Some observers suspect Nissan "could face bankruptcy as soon as 2026."
Nissan was "once a symbol of Japan's carmaking prowess," said The Wall Street Journal. But the company has been "slower than rivals in refreshing its lineup" and fell behind in the race to build electric vehicles. Nissan also has "yet to fully recover" from the 2018 arrest of former executive Carlos Ghosn for financial crimes.
Losing ground in China The Honda-Nissan talks are a sign of the "existential threat of Chinese EVs to Japan," said Reuters. Both companies have lost ground in China as BYD and other domestic carmakers capture the rising market. This presents a problem for the entire Japanese car industry, which is the "strongest sector in the world's fourth-largest economy."
Keeping pace with Chinese automakers means "rolling out electric vehicles" while also selling the "petrol cars that will finance the shift," said The Economist. Investors are "unconvinced" that Nissan has a "clear strategy" for EVs or hybrids, but a company containing Honda and Nissan together could "invest more in technology to catch up with rivals."
'Won't be a magic fix' Carmaker mergers "often falter," said The New York Times. The process of combining two large manufacturing companies requires "reconciling different technologies, models and approaches to doing business." The 1998 merger of Chrysler and Daimler shows that it's difficult to smooth those differences when thousands of jobs are on the line.
A merger, "should it take place, won't be a magic fix for either company," Rob Stumpf said at InsideEVs. The proceedings could take up to five years, according to one analyst, and that "leaves a lot of time for the competition to sprint ahead of both brands." |