The Anti-Defamation League called it an "awkward gesture." Social media pedants called it a "Roman salute." Elon Musk himself professed his innocence. Whatever the explanation, Musk's strong-arm salute during President Donald Trump's inauguration bore a strong enough resemblance to Nazi gesticulations to nearly overshadow the event. And no matter Musk's intention, the effect of his gesture has galvanized far-right extremists and created another crisis for electric-vehicle maker Tesla, the pillar of his wealth.
'Signature of the online right' Regardless of whether Musk was deliberately making a 'Sieg Heil' salute, the gesture was "eagerly received that way by extremists online," said Rolling Stone. The "entire neo-Nazi movement seems to be eating it up," said extremism expert Nick Martin at Wired.
Playing on the ambiguity between intent and effect has "become a signature of the online right in recent years," said The Forward. Accordingly, the phrase "my heart goes out to you," which Musk said as he made his gesture, has "gone from alibi to ironic right-wing catchphrase."
While Musk seems to have escaped any immediate consequences, those who have emulated him are at higher risk. In Montgomery County, Pennsylvania, local elected official Laura Smith resigned from her post after she posted a video duplicating Musk's gesture, which garnered criticism, said CBS News. And former Anglican Catholic Church priest Calvin Robinson was defrocked for repeating Musk's gesture, which "many have interpreted as a pro-Nazi salute," said the organization on its website.
'Big barrier' for corporate competition Musk's latest controversy may be detrimental to his long-term business interests. "Political boycotts" are rarely able to "kill an established company" like Tesla, said Forbes. But Musk's cars and forthcoming RoboTaxi service rely on a customer base of "big city urban dwellers" who trend to the left. "If Tesla, fairly or unfairly, gets a Nazi taint among that population," that will create a "big barrier in competing with other services."
Even those already enmeshed in Tesla's business have begun openly questioning Musk's risks to the company. "Will you apologize for the misunderstanding that occurred when you made the hand gesture thanking folks for their support?" asked one investor at the car company's online forum, said CNBC. Others questioned how the company plans to "respond to Musk's now infamous Nazi salute." |