Linda Yaccarino never had an easy job at X. The social media platform's CEO was always overshadowed by its owner, Elon Musk, whose activities made it more difficult for her to lure advertisers. But now she's gone.
X faces an "uncertain future" in the wake of Yaccarino's "abrupt resignation" last week, said Axios. She left her job the day after the platform's AI chatbot, Grok, started "promoting antisemitic tropes and offensive language" that drew widespread condemnation. Yaccarino was originally brought into the company to "rehabilitate X's ad business," but Musk's "disdain for the ad business" made her job much more challenging.
Yaccarino tried to make X a "global town square," said The Guardian. But instead of attracting "mainstream talent," X has "largely become a megaphone" for Musk. And instead of attracting advertisers, X has reportedly "resorted to threats of lawsuits" against companies that were reluctant to buy ads.
What did the commentators say? Even without Musk's activities or Grok's temporary transformation into "MechaHitler," Yaccarino had many "moral and professional" reasons to leave, said Dave Lee at Bloomberg. Most significant: Her "clear absence from important decision-making" within X made her a CEO "without power or respect."
She can "claim some successes," said The Economist. X's ad revenue was starting to grow again, though it "remains well below its pre-Musk level." And while the platform's audience has declined, it has not "collapsed as many predicted." X achieved at least one of Musk's goals: The platform now airs a "broader range of views" than before his purchase. The Grok incident, however, proved the range to be "a little too wide."
What next? It's currently unknown who might replace Yaccarino at X, said The Wall Street Journal. Musk appears to be unhappy with the company's progress. X's "user growth is stagnant, revenue is unimpressive, and we are barely breaking even," he reportedly said in a January email to employees.
Advertisers are "silent" after the Grok incident and Yaccarino's departure, said NBC News. The ex-CEO "kept brands' exodus from X from being worse," but it's unlikely they will want to return soon. The social media universe looks a lot different now. |