Jason Aldean's 'Try That in a Small Town' controversy, explained
Why the country music star's latest song and video are facing backlash
Jason Aldean's latest music video is shaping up to be the year's most controversial. The country music star is facing significant backlash from critics who say his new video is racist and pro-lynching. Aldean has denied the allegations and defended the song, but days after his video's release, one channel has already yanked it.
What is "Try That in a Small Town"?
In May, Aldean released his latest single, "Try That in a Small Town," from his upcoming album. In it, he sings about anyone who might "sucker-punch somebody on a sidewalk," "carjack an old lady at a red light," "pull a gun on the owner of a liquor store" or "cuss out a cop, spit in his face, stomp on the flag and light it up," warning them to "try that in a small town" and "see how far ya make it down the road."
Aldean, who was performing at the Las Vegas music festival where a deadly mass shooting took place in 2017, also sings about how he has a gun and warns that trying to "round up" firearms won't "fly" in a small town. "Around here, we take care of our own," he sings. The song was written by Kurt Allison, Tully Kennedy, Kelley Lovelace and Neil Thrasher.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
On July 14, Aldean released a music video for the song, and it uses footage from actual protests. The video, directed by Shaun Silva, was filmed at Tennessee's Maury County Courthouse, which critics noted is where Henry Choate, an 18-year-old Black man, was lynched in 1927. TackleBox, the production company behind the video, told the Nashville Tennessean that Aldean didn't pick the location and pointed out that numerous other music videos and movies have been filmed there.
What was the reaction to the song?
Shannon Watts, an activist and the founder of the anti-gun violence group Moms Demand Action, argued the song is an "ode to a sundown town" that suggests "people be beaten or shot for expressing free speech" and "insinuates that guns are being confiscated, the penalty for which is apparently death." Rep. Justin Jones, a Tennessee state representative, condemned Aldean's "heinous song calling for racist violence," describing it as a "shameful vision of gun extremism and vigilantism." Sheryl Crow also tweeted that there's "nothing small-town or American about promoting violence," and Aldean "should know that better than anyone having survived a mass shooting."
What has been Aldean's response?
Aldean defended the song and denied that it's racist or pro-lynching. "There is not a single lyric in the song that references race or points to it - and there isn't a single video clip that isn't real news footage - and while I can try and respect others to have their own interpretation of a song with music - this one goes too far," he tweeted.
Noting that he was present at the 2017 Las Vegas shooting, the singer continued that "NO ONE, including me, wants to continue to see senseless headlines or families ripped apart," but he said the song "refers to the feeling of a community that I had growing up, where we took care of our neighbors, regardless of differences of background or belief." When the video was first released, Aldean described it as being about the "sense of community and respect" that comes with growing up in a small town, which he feels has "gotten lost."
Aldean was previously dropped by his publicity firm in 2022 after his wife made controversial comments that were criticized as transphobic.
What fallout has there been?
On July 18, Billboard confirmed that Country Music Television had pulled Aldean's "Try That in a Small Town" music video, though the network didn't comment on this decision. The video had reportedly been in rotation since its release through July 16.
This move, though, prompted its own backlash from Aldean's supporters. Republican presidential candidate Vivek Ramaswamy suggested the singer was being "sacrificed at the altar of censorship & cancellation" for "defending the values that ALL Americans used to share - faith, family, hard work, patriotism." He also promised that "we'll do our part & play it at our rallies." South Dakota Gov. Kristi Noem (R) similarly said she was "shocked" by "people attempting to cancel this song," which she praised for talking about the "value of small towns and how we have our priorities right."
What's next?
The question now is what additional fallout, if any, there will be and whether country music radio stations might also pull the song from the airwaves. At Variety, music critic Chris Willman wondered if the song was partially Aldean's reaction to not receiving more awards attention for his work, leading him to pivot into trying to court "anger among his audience." But if country radio doesn't "take his bait" and fails to embrace the song, this would send a message that "this is not who we want to show the world we are," Willman argued. On the flip side, conservative commentator Steven Crowder called on his followers to help "get this video to number one on the charts" in response to CMT's move.
This was also the latest controversy in the world of country music after Morgan Wallen faced backlash in 2021 when he was caught on video saying the N-word. Wallen, who apologized, was suspended by his label, and his music was pulled from country radio. But his album sales spiked during the controversy, and by 2022, he was welcomed back to the ACM Awards, when he won Album of the Year.
Amid the backlash to "Try That in a Small Town," on Wednesday, the song was No. 1 on iTunes' songs chart.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Chappell Roan is a new kind of boundary-setting celebrity
In the Spotlight She's calling out fans and the media for invasive behavior
By Anya Jaremko-Greenwold, The Week US Published
-
Saudi crown prince slams Israeli 'genocide' in Gaza
Speed Read Mohammed bin Salman has condemned Israel’s actions
By Peter Weber, The Week US Published
-
'We could face disaster in the near future'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
All the records Taylor Swift has broken
Speed Read Swift's 'Eras' tour is now the highest-grossing concert tour in history
By Brendan Morrow Published
-
The video game franchises with the best lore
The Week Recommends The developers behind these games used their keen attention to detail and expert storytelling abilities to create entire universes
By Theara Coleman, The Week US Published
-
The buzziest movies from the 2023 Venice Film Festival
Speed Read Which would-be Oscar contenders got a boost?
By Brendan Morrow Published
-
America's troubling school bus driver shortage
Speed Read Kids are heading back to school, but they might be having trouble getting a ride
By Theara Coleman Published
-
5 college admissions trends to watch out for this year
Speed Read College advisers and admissions experts say these trends will shape the 2023-2024 admissions cycle
By Theara Coleman Published
-
What's going on with Fyre Festival II?
Speed Read Convicted felon Billy McFarland claims the music festival will happen, for real this time
By Brendan Morrow Published
-
The answer to rising home prices: smaller homes
Speed Read Builders are opting for fewer rooms and more attached styles as frustrated homebuyers look for affordable options
By Theara Coleman Published
-
5 illuminating books about the video game industry
Speed Read Cozy up with a few reads that dig into some of the most fascinating parts of video game history
By Theara Coleman Published