What critics are saying about Swarm
Is the new Amazon Prime show a smart critique of toxic fandoms or an unfair swat at the Beyhive?
In March, Amazon Prime debuted Swarm, "a thriller that serves as a spikey admonishment of celebrity worship," Aisha Harris writes for NPR. Co-created by Atlanta creator Donald Glover and Janine Nabers, a writer and co-executive producer of Glover's previous project, the seven-episode miniseries explores "stan" culture and the toxic fandoms that push their love for their favorite celebrities to the extreme.
The show follows Dre (Dominique Fishback), the self-proclaimed biggest fan of Houston-born pop star Ni'Jah, "an obvious, translucently veiled analog" for Beyoncé and her loyal legion of fans known as the Beyhive, Harris adds. "Yet for all the highly specific Beyhive Easter eggs," Swarm is "only about Beyoncé in an abstract sense," Harris says. Rather, its creators' true purpose is to take "the idea of the devoted fan" and stretch it "to its limits" by "calling upon the tendencies of obsessive fans and sadistic serial killers both fictional and real."
When a tragedy involving her foster sister (played by Beyoncé protégé, Chloe Bailey) pushes Dre over the edge, the #1 Ni'Jah fan takes off on a cross-country homicidal rampage, targeting anyone who trash-talks her fave. Such "serial violence is the dark-comic foundation for the show's satire of fan culture and social media, and its depiction of their effect on someone who has always felt like an outcast," says Mike Hale in The New York Times, Though Hale commends Fishback for her portrayal of Dre, the character nonetheless "remains a bit of a hollow shell," he says. Indeed, while Swarm touches on several "potent topics like female empowerment and identity, and the ways in which Black women are alternately condescended to and ignored," those ruminations don't necessarily "come together in a way that makes dramatic sense."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"Everything about the show's story of a disturbed fan is meant to make you think deeply about what it really means to lose yourself in parasocial relationships and online fandom," Charles Pulliam-Moore writes for The Verge. That said, Swarm's "commitment to "lampooning one real-world idol and her legion of stans" ultimately feels "fixated on punching down rather than actually saying something insightful about how people can end up finding community in the most toxic digital spaces." Instead of making a critical commentary on all celebrities and their fandoms, Swarm "has a tendency to read like screed aimed at the Beyhive" and Black women in that group, rather than as "a nuanced deconstruction of stan culture writ large."
"The casting of Billie Eilish, Paris Jackson, and Chloe Bailey" — all popstars or popstar-adjacent themselves — "heightens a sense of meta-commentary" in the show, Spencer Kornhaber says in The Atlantic. "On some level, this is a work by famous people expressing something about the very people who admire them." But the series also "pointedly downplays the upsides of fandom: the authentic community, the nourishing sense of purpose." And its "stark, stylized polemic" comes off as "all the more chilling given how eagerly it draws attention to its own authorship by fawned-over entertainers." Its overall message, though? "Many of our modern gods are, quite clearly, afraid of their congregants."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Theara Coleman has worked as a staff writer at The Week since September 2022. She frequently writes about technology, education, literature and general news. She was previously a contributing writer and assistant editor at Honeysuckle Magazine, where she covered racial politics and cannabis industry news.
-
Today's political cartoons - November 10, 2024
Cartoons Sunday's cartoons - civic duty, uncertain waters, and more
By The Week US Published
-
5 ladylike cartoons about women's role in the election
Cartoons Artists take on the political gender gap, Lady Liberty, and more
By The Week US Published
-
The right to die: what can we learn from other countries?
The Explainer A look at the world's assisted dying laws as MPs debate Kim Leadbeater's proposed bill
By The Week Published
-
How 'Over the Garden Wall' satisfies people's desire for comfort and nostalgia right now
The Week Recommends The cult series that many people watch every fall
By Anya Jaremko-Greenwold, The Week US Published
-
Why is there such a long gap between TV seasons?
In The Spotlight Ambitious productions and a focus on data are creating 'staggering' waits
By Chas Newkey-Burden, The Week UK Published
-
TV to watch in October, from 'Disclaimer' and 'The Franchise'
The Week Recommends An HBO comedy from the 'Veep' creator, a mystery from master filmmaker Alfonso Cuarón and a reboot of an '80s classic
By Anya Jaremko-Greenwold, The Week US Published
-
Agatha All Along reviews: 'knowing and exceptionally well-executed'
The Week Recommends Marvel's delectable witchy spin-off series is a perfect treat for Halloween season
By The Week UK Published
-
Trigger warnings on screen spark dissent
Talking Point Are they a measure of sensitivity or just unnecessary posturing?
By Anya Jaremko-Greenwold, The Week US Published
-
'Shogun' dominates Emmys, 'Hacks' surprises
Speed Read 'Shogun' won a record 18 Emmys and 'Hacks' beat 'The Bear' in a surprise upset
By Peter Weber, The Week US Published
-
The Hollyoaks time jump and the future of British soaps
In the Spotlight Loss of nearly a third of cast and crew on Channel 4 show shows how beleaguered TV industry needs to 'reinvent' itself
By Harriet Marsden, The Week UK Published
-
TV to watch in September, from 'Agatha All Along' to 'The Penguin'
The Week Recommends A 'WandaVision' spinoff, a DC Comics villain's starring turn and a silly Netflix original
By Anya Jaremko-Greenwold, The Week US Published