How do you design a computer?

Lead designer of HP, Chad Paris, explains how new computers are brought to life

150513-hp-elitebook.jpg

What does it take to build an outstanding business laptop? The latest, fastest, most power-efficient hardware helps, as do all-day battery life, advanced security and an incredible high-resolution screen. Yet, most importantly, it takes great design; the kind of design that can produce something as beautiful, lightweight and perfect for purpose as HP's EliteBook Folio 1020. Industrial Design Manager, Chad Paris, explains more.

For Chad, every design begins in the same way: "We use customer insights." A specialised team within HP, the Customer Marketing and Insights Group is constantly at work to, in Chad's words, "seek future trends, test ideas and validate concepts. This process is customised by HP to really get in touch with our end user and understand what drives consideration and experience."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More