Controversial Colour Branding Decisions

Scott King and Russell Jones from Condiment Junkie discuss how some brands have decided to swim against the tide with their colour choices.

Certain colours are associated with certain things, whether this is a result of something that’s hard wired in our brains, or simply mass exposure over a period of time, the fact remains that we subconsciously think in a certain way when we see a certain colour.

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was a promoter and DJ in East London. He is now marketing executive of The First Post.