Controversial Colour Branding Decisions
Scott King and Russell Jones from Condiment Junkie discuss how some brands have decided to swim against the tide with their colour choices.
Certain colours are associated with certain things, whether this is a result of something that’s hard wired in our brains, or simply mass exposure over a period of time, the fact remains that we subconsciously think in a certain way when we see a certain colour.
We explored this very phenomenon in the previous How Branding Colour Affects Behaviour video, whereby particular colours make us think certain things or evoke particular emotions. That situation is compounded by brands aligning themselves so closely with colours, that they become inseparable.
However, sometimes brands can take a more maverick approach, and knowing full well that there’s a recognised colour or palette associated with a certain product, will choose to go in an entirely different direction.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Has Walkers changed the way consumers associate colour with Salt & Vinegar and Cheese & Onion crisps? Or has it simply decided to differentiate itself from the rest of the market by going against the colour grain?
Scott King and Russell Jones from Condiment Junkie discuss how some brands have decided to swim against the tide with their colour choices.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'The Hum': the real-life noise behind The Listeners
In The Spotlight Can some of us also hear the disturbing sound that plagues characters in the hit TV show – and where is it coming from?
By Chas Newkey-Burden, The Week UK Published
-
The Week Unwrapped: Are we any closer to identifying UFOs?
Podcast Plus, will deals with Tunisia and Kurdistan help Labour? And what next for the Wagner Group?
By The Week Staff Published
-
Quiz of The Week: 16 - 22 November
Have you been paying attention to The Week's news?
By The Week Staff Published
-
The executive style guide
feature Want to stand out from the business crowd? Here's all the kit you need.
By The Week Staff Published
-
Seven ways to reduce stress in your office
feature You can’t completely remove it from your life, but there are some easy ways to relieve it…
By The Week Staff Published
-
Hello Fresh: The transformation begins
feature New offices and a wealth of new IT from HP for Hello Fresh.
By The Week Staff Published
-
How do you design a computer?
feature Lead designer of HP, Chad Paris, explains how new computers are brought to life
By The Week Staff Published
-
The story of print
feature Printing has come a long way since its origins. Here we map out the story of print past, present and future
By The Week Staff Published
-
Tribal Colours
feature Colour has been used for centuries as a means to communicate where we belong, finds Stuart Andrews
By The Week Staff Published
-
The Colour of Branding
feature James Morris explains why companies choose their corporate colour schemes, and what they mean.
By The Week Staff Published
-
Does colour exist?
feature Red and yellow and pink and green – scientists say that these are all just figments of your imagination
By The Week Staff Published