Certain colours are associated with certain things, whether this is a result of something that’s hard wired in our brains, or simply mass exposure over a period of time, the fact remains that we subconsciously think in a certain way when we see a certain colour.
We explored this very phenomenon in the previous How Branding Colour Affects Behaviour video, whereby particular colours make us think certain things or evoke particular emotions. That situation is compounded by brands aligning themselves so closely with colours, that they become inseparable.
However, sometimes brands can take a more maverick approach, and knowing full well that there’s a recognised colour or palette associated with a certain product, will choose to go in an entirely different direction.
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Has Walkers changed the way consumers associate colour with Salt & Vinegar and Cheese & Onion crisps? Or has it simply decided to differentiate itself from the rest of the market by going against the colour grain?
Scott King and Russell Jones from Condiment Junkie discuss how some brands have decided to swim against the tide with their colour choices.
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