The Colour of Branding

James Morris explains why companies choose their corporate colour schemes, and what they mean.

According to the World Intellectual Property Organisation, companies spend $466 billion globally a year on branding. Significant to a corporate brand are the colours chosen, both for the company's logo and the ancillary image that goes with it. In this feature, we look at the influences on the colours chosen for various types of business, with the insight of branding experts Russell Jones and Scott King from Condiment Junkie

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