The Weeknd posts extremely poorly timed tweet amid Ukraine invasion: 'LET'S GOOOOOOOO'

Ladies and gentlemen, the award for worst timing for a tweet in 2022 goes to The Weeknd.
On Wednesday night, as news broke that Russia was launching an attack against Ukraine, The Weeknd tweeted, with no context, "LET'S GOOOOOOOO."
The singer had started teasing something hours earlier, but it still made for a disorienting sight to see that excited message on Twitter in between breaking news updates about the events in Ukraine and concerns about the possible start of World War III — which it might initially seem like he was cheering on.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
About two hours later, after being informed he just posted "probably worst timed tweet in the history of Twitter," The Weeknd followed up, clarifying he was hyping up an unspecified announcement that has now been postponed.
"Unfortunately i'm just now seeing what's happening with the conflict and will pause on tomorrow's announcement," he tweeted. "i pray for everyone's safety."
And that, kids, is why you don't schedule tweets in the middle of an international crisis.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
June 22 editorial cartoons
Cartoons Sunday’s political cartoons include a SpaceX flight, Bibi pulling Donald Trump toward war, and an ICE agent looking like a bank robber
-
5 bunker-busting cartoons about the Israel-Iran war
Cartoons Political cartoonists take on Iran waiting for Pete Hegseth to leak war plans and Donald Trump's wish for a Nobel prize
-
Malaysia's delicious food and glorious beaches
The Week Recommends From 'colourful' George Town to the 'jungled interior' of Langkawi, Malaysia is incredibly diverse
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia