The Weeknd posts extremely poorly timed tweet amid Ukraine invasion: 'LET'S GOOOOOOOO'
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
You are now subscribed
Your newsletter sign-up was successful
Ladies and gentlemen, the award for worst timing for a tweet in 2022 goes to The Weeknd.
On Wednesday night, as news broke that Russia was launching an attack against Ukraine, The Weeknd tweeted, with no context, "LET'S GOOOOOOOO."
The singer had started teasing something hours earlier, but it still made for a disorienting sight to see that excited message on Twitter in between breaking news updates about the events in Ukraine and concerns about the possible start of World War III — which it might initially seem like he was cheering on.
Article continues belowThe Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
About two hours later, after being informed he just posted "probably worst timed tweet in the history of Twitter," The Weeknd followed up, clarifying he was hyping up an unspecified announcement that has now been postponed.
"Unfortunately i'm just now seeing what's happening with the conflict and will pause on tomorrow's announcement," he tweeted. "i pray for everyone's safety."
And that, kids, is why you don't schedule tweets in the middle of an international crisis.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
