Best Black Friday deals 2021: from Apple AirPods to top coffee makers

The sales to track to make pre-Christmas savings

Person shopping online
(Image credit: Shutterstock)

Although Black Friday and Cyber Monday are well known for hefty discounts on technology products and toys, the sales extend to a vast range of retail categories. Fashion deals, in particular, have become increasingly prominent.

Performance marketing company Incubeta said that “leading the charge” during Black Friday 2020 was “the fast fashion industry offering hard discounts” between 70% and 90% off recommended retail prices. High-end fashion houses and retailers are handing out some of the most dramatic savings of this year’s sale event, and below are 17 of the best fashion discounts in the name of Black Friday this year.

1. Net-a-Porter

Versace jumper

Use the code BLACKFRIDAY at Net-a-Porter anytime before the end of Monday, and you’ll get 30% off a catalogue of more than 7,000 individual products. Scroll through brands including Balenciaga, Jimmy Choo, Paco Rabanne, Versace and dozens more.

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See Net-a-Porter’s Black Friday sale

2. Selfridges

As Elle points out, Selfridges doesn’t technically do Black Friday, but its so-called ‘Christmas Comes Early’ promotion takes 20% off your shop. Plus, there’s an all-encompassing 20% beauty sale and other sale items available on site include brands such as All Saints, Ted Baker, Tom Ford, Giorgio Armani and Gucci.

See Selfridges’ Black Friday sale

3. The Outnet

The Outnet is another retailer where using the code BLACKFRIDAY will knock 25% off your basket total. That’s in addition to a sale of up to 70% off selected items. Among the highlights are designer items from Dolce & Gabbana, Chloe, Burberry and Alexa Chung.

See The Outnet’s Black Friday sale

4. Harvey Nichols

Stella McCartney bag

There’s 20% off fashion and 15% off beauty items in the Harvey Nichols Black Friday sale. As you’d expect, the brands involved are wide ranging, although knitwear from Stella McCartney, bags from Balmain, and sunglasses from Tom Ford do stand out.

See Harvey Nichols’ Black Friday sale

5. Luisaviaroma

There are two avenues to save on the Luisaviaroma website this Black Friday. You can either plunge straight into the sale, where discounts on items from Valentino, Paco Rabanne, Stella McCartney and Ralph Lauren all feature. Or apply the coupon code BF40 to any full-priced items that you purchase.

See Luisaviaroma’s Black Friday sale

6. Matches

The Matches ‘Friends and Family Shopping Event’ has over 4,000 products eligible for a 25% discount when you enter the limited time 25MF coupon code. Versace, Dr. Martens, Converse and Paul Smith are among the brands featured.

See Matches’ Black Friday sale

7. Farfetch

Ralph Lauren Polo t-shirt

Farfetch’s sale is branded as being up to 50%, but there are discounts marked as 80% on its sale page. Over 1,000 designers are included in the sale, with the likes of Balenciaga, Giorgio Armani, Givenchy, Oakley and Ray-Ban all present.

See Farfetch’s Black Friday sale

8. La Redoute

There’s up to 50% off everything at La Redoute across menswear, womenswear and kids. The knitwear and sweatshirts collection catches the eye for the men, while the best offers for women are aimed towards occasion and workwear.

See La Redoute’s Black Friday sale

9. The Hut

The Hut is keeping bargain hunters on their toes this Black Friday. It has a sale on different categories every day. So today it’s leading with 50% off homeware, but still with ongoing substantial discounts on clothes for women, men, children and babies.

See The Hut’s Black Friday sale

10. Jigsaw

Jigsaw bag

The Jigsaw Black Friday sale is less extensive than some, but there’s still 30% to be saved on much of its range. The selection of winter coats and leather jackets are among the most eye-catching sale items, with knitwear, dresses and boots also featuring.

See Jigsaw’s Black Friday sale

11. LK Bennett

Enjoy 20% off everything on LK Bennett’s online store, from dresses, coats and boots to luxury leather accessories and handbags.

See LK Bennett’s Black Friday sale

12. John Lewis

As well as having a general sale on fashion (and pretty much everything else) on Black Friday, John Lewis also has set discounts on certain ranges. This year, it has a 25% discount on Whistles, 20% off Barbour and 30% off Ted Baker.

See John Lewis’ Black Friday sale

13. Flannels

Victoria Beckham skirt

Flannels is doing things a little differently to other stores. As well as discounting individual items, it’s rewarding big spenders with a £100 voucher for every £500 that you splash out (up to £200). Hugo Boss suit jackets are among some of the biggest discounts we’ve seen, along with skirts from Victoria Beckham and Alexander McQueen.

See Flannels’ Black Friday sale

14. House of Fraser

Similar to Flannels, House of Fraser is handing out vouchers when you spend. For every £100 you pay, the department store will give you a £20 voucher for future purchases. As far as sale items go, there are bags from Michael Kors, Ted Baker and Valentino, boots from Mulberry and Reiss, and men’s fashion from Calvin Klein, Ralph Lauren and Levi’s.

See House of Fraser’s Black Friday sale

15. Hobbs

Hobbs has 25% off everything this week – so everything from coats, dresses, jeans, trousers, leggings, tops and more. It has extra savings each day, too, with today’s offer comprising 30% off checks and tweeds specifically.

See Hobbs’ Black Friday sale

16. Missoma

Missoma necklace

If it’s jewellery deals you’re looking for this Black Friday – either to treat yourself or a loved one – Missoma has a 25% off everything promotion. From anklets and bracelets to earrings, necklaces and rings, all are covered in the offer.

See Missoma’s Black Friday sale

17. All Saints

There’s 30% off everything on the All Saints website until Tuesday 30 November, which means footwear, jewellery, watches, bags, fragrances and candles, in addition to the usual array of clothing.

See All Saints’ Black Friday sale

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