Although Black Friday and Cyber Monday are well known for hefty discounts on technology products and toys, the sales extend to a vast range of retail categories. Fashion deals, in particular, have become increasingly prominent.
Performance marketing company Incubeta said that “leading the charge” during Black Friday 2020 was “the fast fashion industry offering hard discounts” between 70% and 90% off recommended retail prices. High-end fashion houses and retailers are handing out some of the most dramatic savings of this year’s sale event, and below are 17 of the best fashion discounts in the name of Black Friday this year.
Use the code BLACKFRIDAY at Net-a-Porter anytime before the end of Monday, and you’ll get 30% off a catalogue of more than 7,000 individual products. Scroll through brands including Balenciaga, Jimmy Choo, Paco Rabanne, Versace and dozens more.
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As Elle points out, Selfridges doesn’t technically do Black Friday, but its so-called ‘Christmas Comes Early’ promotion takes 20% off your shop. Plus, there’s an all-encompassing 20% beauty sale and other sale items available on site include brands such as All Saints, Ted Baker, Tom Ford, Giorgio Armani and Gucci.
3. The Outnet
The Outnet is another retailer where using the code BLACKFRIDAY will knock 25% off your basket total. That’s in addition to a sale of up to 70% off selected items. Among the highlights are designer items from Dolce & Gabbana, Chloe, Burberry and Alexa Chung.
4. Harvey Nichols
There’s 20% off fashion and 15% off beauty items in the Harvey Nichols Black Friday sale. As you’d expect, the brands involved are wide ranging, although knitwear from Stella McCartney, bags from Balmain, and sunglasses from Tom Ford do stand out.
There are two avenues to save on the Luisaviaroma website this Black Friday. You can either plunge straight into the sale, where discounts on items from Valentino, Paco Rabanne, Stella McCartney and Ralph Lauren all feature. Or apply the coupon code BF40 to any full-priced items that you purchase.
The Matches ‘Friends and Family Shopping Event’ has over 4,000 products eligible for a 25% discount when you enter the limited time 25MF coupon code. Versace, Dr. Martens, Converse and Paul Smith are among the brands featured.
Farfetch’s sale is branded as being up to 50%, but there are discounts marked as 80% on its sale page. Over 1,000 designers are included in the sale, with the likes of Balenciaga, Giorgio Armani, Givenchy, Oakley and Ray-Ban all present.
8. La Redoute
There’s up to 50% off everything at La Redoute across menswear, womenswear and kids. The knitwear and sweatshirts collection catches the eye for the men, while the best offers for women are aimed towards occasion and workwear.
9. The Hut
The Hut is keeping bargain hunters on their toes this Black Friday. It has a sale on different categories every day. So today it’s leading with 50% off homeware, but still with ongoing substantial discounts on clothes for women, men, children and babies.
The Jigsaw Black Friday sale is less extensive than some, but there’s still 30% to be saved on much of its range. The selection of winter coats and leather jackets are among the most eye-catching sale items, with knitwear, dresses and boots also featuring.
11. LK Bennett
Enjoy 20% off everything on LK Bennett’s online store, from dresses, coats and boots to luxury leather accessories and handbags.
12. John Lewis
As well as having a general sale on fashion (and pretty much everything else) on Black Friday, John Lewis also has set discounts on certain ranges. This year, it has a 25% discount on Whistles, 20% off Barbour and 30% off Ted Baker.
Flannels is doing things a little differently to other stores. As well as discounting individual items, it’s rewarding big spenders with a £100 voucher for every £500 that you splash out (up to £200). Hugo Boss suit jackets are among some of the biggest discounts we’ve seen, along with skirts from Victoria Beckham and Alexander McQueen.
14. House of Fraser
Similar to Flannels, House of Fraser is handing out vouchers when you spend. For every £100 you pay, the department store will give you a £20 voucher for future purchases. As far as sale items go, there are bags from Michael Kors, Ted Baker and Valentino, boots from Mulberry and Reiss, and men’s fashion from Calvin Klein, Ralph Lauren and Levi’s.
Hobbs has 25% off everything this week – so everything from coats, dresses, jeans, trousers, leggings, tops and more. It has extra savings each day, too, with today’s offer comprising 30% off checks and tweeds specifically.
If it’s jewellery deals you’re looking for this Black Friday – either to treat yourself or a loved one – Missoma has a 25% off everything promotion. From anklets and bracelets to earrings, necklaces and rings, all are covered in the offer.
17. All Saints
There’s 30% off everything on the All Saints website until Tuesday 30 November, which means footwear, jewellery, watches, bags, fragrances and candles, in addition to the usual array of clothing.
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