White paint: a cool solution for climate change?

Cooling properties of new ultra-white formula could offset worsening global warming

Whitewashed houses on Santorini, Greece, against ocean backdrop
White paint has long been lauded for its cooling properties, but commercially available brands still absorb about 10% of the sunlight
(Image credit: David C Tomlinson / Getty)

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian.

But against the backdrop of record-high global temperatures, scientists and governments are increasingly looking to new forms of white paint as a cheap, accessible cooling method.

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Harriet Marsden is a senior staff writer and podcast panellist for The Week, covering world news and writing the weekly Global Digest newsletter. Before joining the site in 2023, she was a freelance journalist for seven years, working for The Guardian, The Times and The Independent among others, and regularly appearing on radio shows. In 2021, she was awarded the “journalist-at-large” fellowship by the Local Trust charity, and spent a year travelling independently to some of England’s most deprived areas to write about community activism. She has a master’s in international journalism from City University, and has also worked in Bolivia, Colombia and Spain.