Usies vs selfies: the latest web photo trend

Social bonding or rampant narcissism? Academics argue over the cultural significance of 'usies'

Two women pose for an 'usie' in Hyde Park
(Image credit: Oli Scarff/Getty Images)

A year after the internet was stricken by selfie-mania, a new picture pose is sweeping through Instagram and Twitter: the usie.

Unlike the trend of 2013, the usie allows multiple people to join in on the photographic fun with group snapshots. But as the phenomenon grows, some are bemoaning the rise of yet another daftly named craze that encourages self-obsession.

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