In his first speech as prime minister, Andy Burnham pledged to “bring back hope”. One month on, he told The Times’ Patrick Maguire, that message has already been “replayed back to me a lot” by the public. “What they’re saying is: we need that positivity. Can you keep it going?”
Favourable polling for the new PM suggests that “this country is at least intrigued by the possibility of visiting that place called Hope”, said Maguire. But “hope is one thing”: fulfilment of those hopes “is quite another”.
‘Excessive expectations’
If there’s to be a “new dividing line” in British politics, said Maguire, Burnham would like it to be “hope versus despair, hope versus anger, hope versus learned helplessness” and “all the other stodgy, unappetising staples” served up by his predecessors.
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The new PM’s “abstract emphasis” on optimism “sits comfortably” alongside his “concrete focus” on the cost of living, wrote Matthew Barnfield, Department of Politics and International Relations, Queen Mary University of London, on The Conversation.
If he can successfully sell voters the idea that “marginal relief” on energy bills and bus fares represents “just the first step on the road to making life more affordable”, they may be able to “look beyond” the gloom of monthly expenses and “start hoping for meaningful improvements” in living standards.
There is a virtuous cycle effect, too, said Barnfield. My research shows that “positive polling”, like that Burnham is currently enjoying, encourages not only existing supporters but also “those who are otherwise low in psychological hope to get on board”. And perception is all-important at the ballot box: “creating the impression that the Labour party is best placed to beat Reform will be essential to winning the next election”.
But beating the drum of hope “also often brings problems” of its own, by creating “excessive expectations”, wrote Andy Beckett in The Guardian. Labour’s optimism underestimates the “complexity of changing Britain” and downplays the “enemies and barriers” a Labour government “always faces”.
‘Hopey, changey thing’
National leaders have often evoked hope during their campaigns and victory speeches, said Philip Johnston in The Telegraph. When Margaret Thatcher first stood on the steps of Downing Street in 1979, she quoted the prayer of St Francis of Assisi “where there is despair, may we bring hope”. In 1992, Bill Clinton said he still believed in “a place called Hope”, a reference to the name of his hometown in Arkansas.
But the “most prodigious user” of the word was Barack Obama”, who had it “emblazoned in capital letters” on campaign posters and titled his memoir “The Audacity of Hope”. The former president was later mocked by Republican Sarah Palin for relying on a fuzzy optimism she called “that hopey, changey thing”.
Hope as a concept has been “almost entirely colonised by the Left”, which creates the “danger that those on the Right will feed this pernicious agenda by overdoing the gloom and catastrophism”. While “fear and alarmism” may “play to a particularly jaundiced political audience”, more broadly such rhetoric is “corrosive and feeds extremism”. If they are to truly convince voters a brighter future is a conservative one, “politicians on the Right need to reclaim the idea of hope”.
