Have the Tories been written off too soon? As commentators point to a “Badenoch bounce”, Reform UK has fallen to third place behind the Conservatives in recent polls.
Nigel Farage’s party has slipped to 21%, two points behind the Tories and three behind Labour, according to a YouGov poll carried out this week. The Conservatives’ 23% – up three percentage points on the previous week – is their highest rating since January 2025.
Recent polling seems to point to a “Badenoch bounce” after “the most trouble-free Conservative Party conference in some years”, said Sean O’Grady in The Independent. Her “improving recognition, policy announcements and forceful personality have helped to slowly drag her party back up in the polls”.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
SUBSCRIBE & SAVE
Sign up for The Week's Free Newsletters
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Latest Videos FromThe Week US
Badenoch “intends to reunite the right by welcoming back Reform UK’s voters while dismissing its leaders as racists, fraudsters and takers of dodgy donations”, said Andrew Gimson in The i Paper.
Boris Johnson “pursued” the same strategy seven years ago when he “proved he was serious about getting Brexit done by removing the whip from 21 Conservative MPs who refused to back him”, and this forced Farage “to stand down Brexit Party candidates in Tory-held seats”.
“Respectability is an important element in her pitch” and Badenoch “dares to be unfashionable”. This is “one reason why she carries conviction with those who might vote Conservative”, because “they too are unfashionable”.
Meanwhile, “cracks have begun to appear” in Farage’s “image as a straight-talking, honest alternative to the politicians whom he claims has let down the country”, said Jules Walkden on Politics Home. He “appears to be alienating the very voters Reform needs to win over”, and though he was once his party’s “greatest asset”, he “may fast be turning into a liability”.
You may be wondering “why much of the media are talking about a Badenoch revival”, said Jonathan Liew in The Guardian, when “her party lost 563 councillors and 40% of its councils” this year and “remains about four points below its apparent nadir of 2024”.
The fact is this “civil war on the right” is a “charade” – a “fake fight being enacted for our benefit” because the “right bloc is now a single basic substance, responsive and carefully calibrated to the different audiences it needs to capture”.
So if, “after all the bickering and infighting, a coalition should be required”, do we “really expect a Conservative Party founded entirely on the gain and exercise of power to suddenly turn it down?”
What next?
Following the successful Tory conference, Badenoch’s “first objective” is not “a spectacular leap in support, but to establish a consistent lead over Reform”. This would “begin changing the political dynamic on the right”, said Caroline Wheeler and Kitty Donaldson in The i Paper.
With sustained “small gains” leading to “incremental progress”, she can “gradually change how voters, commentators and rival parties perceive the contest”. This would increase the “evidence” that the Tories are “recovering” – a “perception” that might, “in turn”, help “attract voters who want a credible alternative to Labour”.
