How did Trump shift voters to the right and win?

Latino voters led a national shift to the right

Photo composite of Donald Trump, his supporters and an electoral college map
"Americans wanted change and that meant Trump"
(Image credit: Illustration by Stephen Kelly / Getty Images)

Donald Trump will be America's next president. This isn't a fluke: He won both the Electoral College and (it appears) the popular vote. Voters moved definitively to the right.

That red shift occurred "across the U.S.," said The New York Times. Raw numbers show the magnitude of Trump's victory: He improved on his 2020 showing in 2,367 counties across the country — and lost ground in just 240 counties. Support for Trump has "swayed back and forth" during his three consecutive runs for the White House, said the Times, but on Tuesday he built support in many locales that have "historically leaned Democratic."

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What did the commentators say?

There is a "long-term trend of racial depolarization," said The Economist. Race and class were once the bright dividing lines in politics — now education and religion seem to be the determining factors. "These characteristics divide Hispanic voters just as they do the rest of the country." But Latino voters are not moving toward Republicans "at one pace." The gender divide is another factor: Hispanic men voted for Trump by 10 points while Hispanic women went for Kamala Harris by 24 points. Meanwhile, 53% of white women and 60% of white men went for Trump, per CNN exit polls. For Democrats, though, it's clear that "rebuilding their Hispanic coalition will be a difficult task."

"The conventional wisdom of American politics is that Latinos are offended by anti-immigration rhetoric," Daniel McCarthy said at The Spectator. But that conventional wisdom "isn't really so smart" — American history shows that the "white ethnic" immigrants (Germans, Italians, Irish and others) eventually moved from Franklin Roosevelt's coalition into Richard Nixon's so-called "Silent Majority," with a deep contempt for "left-wing cultural attitudes." History is repeating itself: "Latinos are not white liberals."

What next?

"Trump's campaign pushed hard to court men, and particularly men of color," said CNN. That effort "paid off." More broadly, though, exit polls showed that voters of all stripes are "displeased with the state of the nation and its leadership." The vast majority of respondents said they are "dissatisfied or angry" with America's direction — and Trump won three-fifths of those voters. Harris won among voters who said democracy was the most important issue of 2024. Trump "won those who identified the economy as most important," said CNN.

"Americans wanted change and that meant Trump," Ed Kilgore said at New York magazine. That's just old-fashioned politics — in a "change" election voters look to replace the party in power. The question now, Kilgore said, is whether Trump "can bring the kind of change he came to represent to his voters." We have four years to find out.

Joel Mathis, The Week US

Joel Mathis is a writer with 30 years of newspaper and online journalism experience. His work also regularly appears in National Geographic and The Kansas City Star. His awards include best online commentary at the Online News Association and (twice) at the City and Regional Magazine Association.