‘Porsche’s luxury credentials are now hanging by a thread’

A Porsche dealership is seen in downtown Los Angeles.

There ‘may be fundamental limits to Porsche’s earnings power’

(Image credit: Allison Dinner/Getty Images)

‘Porsche’s luxury image is looking threadbare’

Chris Bryant at Bloomberg

Is Porsche “still a luxury brand?" asks Chris Bryant. It is “now very much up for debate.” Their profit downgrade “undermines the German automaker’s claim to have a luxury business model, with negative implications for the way the stock is valued.” In a “world of intensifying Chinese competition and higher trade barriers, there may be fundamental limits to Porsche’s earnings power.” Porsche “may also be unwilling to countenance the deeper cuts needed to make the brand more exclusive.”

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Justin Klawans has worked as a staff writer at The Week since 2022. He began his career covering local news before joining Newsweek as a breaking news reporter, where he wrote about politics, national and global affairs, business, crime, sports, film, television and other news. Justin has also freelanced for outlets including Collider and United Press International.