‘Stop scaremongering over dynamic pricing in restaurants’
C. Jarrett Dieterle at The Washington Post
Instead of “trusting the market and discerning customers, states and cities are considering policies that could end up hurting both restaurants and diners,” says C. Jarrett Dieterle. This “raises the question: Is it necessarily more problematic if a restaurant utilizes real-time, demand-based dynamic pricing versus more traditional forms of dynamic pricing?” The “evidence from restaurants that are implementing these more sophisticated dynamic pricing strategies suggests that the practice is largely unremarkable” and “likely to lead to cheaper dining.”
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