The Week's contest: Parenting perfume

This week’s question: Fashion house Dior is selling Bonne Étoile, a baby and toddler-friendly “scented water” that, at $230 a bottle, encapsulates "the tenderness of childhood." If Dior were to release a fragrance that captures the frustrations of parenthood, what name could it give the scent?
Click here to see the results of last week's contest: Small sale
RESULTS:
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
THE WINNER: Eau-verwhelmed
Scott Ludwig, Senoia, Georgia
SECOND PLACE: Scent to Your Room
Tim Wortman, Huntington Beach, California
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
THIRD PLACE: N’eau Respect
John Parry, Eldersburg, Maryland
HONORABLE MENTIONS:
Chauffeur for Them
William Hohl, Cameron, Texas
Eau de Toilette Training
Kenneth Burgan, Grass Valley, California
Exasperation by Baby Dior
Norm Carrier, Flat Rock, North Carolina
Bonne Toil
Phyllis Klein, Forest Hills, New York
Eau What I’d Do for Sleep
Rick Glass, Carmel, Indiana
L’Air du Temper Tantrum
Patty Oberhausen, Fort Wayne, Indiana
Ewwwwphoria
Ken Kellam III, Dallas, Texas
Eau de Minivan
Jesse Rifkin, Arlington, Virginia
Eau de Regret
Alastair Prescott, Scottsdale, Arizona
Diordeal
Fernand Dutile, South Bend, Indiana
Chanel No. 1 and No. 2
Diane McCurdy, Santa Rosa, California
L’Enfant Terrible
Barry Heller, Rolling Hills Estates, California
-
Fannie Flagg’s 6 favorite books that sparked her imagination
Feature The author recommends works by Johanna Spyri, John Steinbeck, and more
-
Google: A monopoly past its prime?
Feature Google’s antitrust case ends with a slap on the wrist as courts struggle to keep up with the tech industry’s rapid changes
-
Patrick Hemingway: The Hemingway son who tended to his father’s legacy
Feature He was comfortable in the shadow of his famous father, Ernest Hemingway
-
Quiz of The Week: 6 – 12 September
Quiz Have you been paying attention to The Week's news?
-
The Week contest: Racoon’s regrets
Puzzles and Quizzes
-
Magazine solutions - September 19, 2025
Puzzles and Quizzes Issue - September 19, 2025
-
Magazine printables - September 19, 2025
Puzzles and Quizzes Issue - September 19, 2025
-
Quiz of The Week: 30 August – 5 September
Quiz Have you been paying attention to The Week's news?
-
Quiz of The Week: 23 – 29 August
Quiz Have you been paying attention to The Week's news?
-
The Week contest: Rock grandfather
Puzzles and Quizzes
-
Magazine solutions - September 5 / September 12, 2025
Puzzle and Quizzes Issue - September 5 / September 12, 2025