Lego cancels Shell deal after Arctic drilling protest

Lego cancels Shell deal after Arctic drilling protest
(Image credit: Facebook/LEGO)

Lego has pulled out of a deal with Royal Dutch Shell PLC over controversy regarding oil drilling in the Arctic.

The Danish toy maker announced Thursday that it wouldn't renew its 2011 deal with Shell, which allows the gas station to give Lego sets to customers buying at least 30 liters (7.8 gallons) of gas.

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Meghan DeMaria

Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.