Legal defense vs. PR offense
In court on Monday, Walmart argued that the injuries sustained by 30 Rock actor Tracy Morgan when a Walmart semi crashed into his SUV in June "were caused, in whole or in part, by plaintiffs' failure to properly wear an appropriate available seatbelt restraint device," according to The Hollywood Reporter. Morgan's fellow comedian and mentor James McNair was killed in the crash.
Morgan and some of the other passengers in his car are suing the retail giant for negligence, arguing that Walmart should have known that its driver, Kevin Roper, had been awake for more than 24 hours before the crash. Walmart says that it is "unable to admit or deny" allegations unless the court seals its testimony, since it is party to a National Transportation Safety Board investigation into the fatal accident.
Still, the company is free to offer up nine reasons it isn't responsible for the crash, including the alleged failure by Morgan and his passengers to properly use a seatbelt when a large Walmart truck driven by a reportedly sleep-deprived driver plowed into his limo bus on the Jersey Turnpike.