Hate political ads? Avoid these TV shows and channels
It's officially campaign season, meaning that political ads are practically everywhere on television. But how do campaigns decide which shows and channels are worthy of advertising against? Roll Call reports that "operatives repeatedly said they look for three kinds of programs for political ads: Live events, and shows that attract women and seniors."
Favored shows include sports games (mainly football) and reality TV competitions (think live episodes of American Idol or Dancing With The Stars) — anything viewers tend to watch live instead of recording for later viewing (when they can skip commercials) or watch online. Daytime talk shows and game shows, cable news, and season premieres are all top choices for political ad placement, as is CBS primetime (The Good Wife, Blue Bloods, Hawaii Five-o), which draws an older audience.
On the flip side, voters don't think very favorably of politicians immediately after watching the Jerry Springer Show, and it's tough to sell a campaign platform in between commercials for toys and candy on networks like Nickelodeon. In fact, there are several shows and channels you can count on to be free of political ads this election season, because politicians have pretty specific preferences for when and where they'll air campaign promotions.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sometimes the decision is based on content, as with trash TV like Springer and Maury. These shows are avoided for political ads because, as one Democratic consultant put it, "You're watching it and these people are screaming and yelling at each other about a baby daddy, and I don't want my handsome congressman coming on next about how he's making a difference." Kids' channels like Nickelodeon are off the table because the tone just isn't right; and edgier and less family-friendly channels like Comedy Central are rejected by more conservative candidates.
So basically, if you want to avoid the onslaught of political ads this fall, iCarly and Maury Povich are your new best friends.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.
-
A lemon-shaped exoplanet is squeezing what we know about planet formationUnder the radar It may be made from a former star
-
Political cartoons for January 4Cartoons Sunday's political cartoons include a resolution to learn a new language, and new names in Hades and on battleships
-
The ultimate films of 2025 by genreThe Week Recommends From comedies to thrillers, documentaries to animations, 2025 featured some unforgettable film moments
-
Son arrested over killing of Rob and Michele ReinerSpeed Read Nick, the 32-year-old son of Hollywood director Rob Reiner, has been booked for the murder of his parents
-
Rob Reiner, wife dead in ‘apparent homicide’speed read The Reiners, found in their Los Angeles home, ‘had injuries consistent with being stabbed’
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
