Hate political ads? Avoid these TV shows and channels

Hate political ads? Avoid these TV shows and channels
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It's officially campaign season, meaning that political ads are practically everywhere on television. But how do campaigns decide which shows and channels are worthy of advertising against? Roll Call reports that "operatives repeatedly said they look for three kinds of programs for political ads: Live events, and shows that attract women and seniors."

Favored shows include sports games (mainly football) and reality TV competitions (think live episodes of American Idol or Dancing With The Stars) — anything viewers tend to watch live instead of recording for later viewing (when they can skip commercials) or watch online. Daytime talk shows and game shows, cable news, and season premieres are all top choices for political ad placement, as is CBS primetime (The Good Wife, Blue Bloods, Hawaii Five-o), which draws an older audience.

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Bonnie Kristian

Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.