Starbucks is banking on young people's love of food trucks: The chain announced plans to roll out "coffee trucks" at college campuses across the country.
The trucks will be operated by Aramark, the food service company behind many college dining halls. The coffee trucks will soon appear at Arizona State University, James Madison University in Virginia, and Coastal Carolina University in South Carolina.
Aside from practical reasons — the trucks can move throughout the day to follow students from dorm to lecture halls to maximize profits — the plan combines two of the things stereotypical millennials love most: food trucks and coffee. Aramark has high hopes for the program, too, since coffee accounts for a full 18 percent of the company's sales.
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