Uber has hired David Plouffe, President Obama's former campaign manager and White House adviser, as its "senior vice president of policy and strategy."
Plouffe's position with the private-car company will begin next month. Plouffe, 47, will be responsible for Uber's global branding and communications — essentially, he'll be Uber's campaign manager.
Plouffe was responsible for Obama's 2008 presidential campaign and plans to "run Uber's communication efforts much like a political race," The New York Times reports. His hiring signals that the company is getting serious about overcoming regulations, both domestic and abroad, that threaten to slow its advance.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"We're on an inexorable path of progress here," Plouffe told the Times. "Uber is making transportation safer. It's providing jobs; it's cutting down on drunk and distracted driving. I think the mission is really important."
-
Why ‘anti-Islam’ bikers are guarding Gaza aid sitesIn The Spotlight Members of Infidels MC, who regard themselves as modern Crusaders, among private security guards at Gaza Humanitarian Foundation sites
-
China: Xi seeks to fill America’s voidFeature Trump’s tariffs are pushing nations eastward as Xi Jinping focuses on strengthening ties with global leaders
-
Rebrands: Bringing back the War DepartmentFeature Trump revives the Department of Defense’s former name
-
House posts lewd Epstein note attributed to TrumpSpeed Read The estate of Jeffrey Epstein turned over the infamous 2003 birthday note from President Donald Trump
-
Supreme Court allows 'roving' race-tied ICE raidsSpeed Read The court paused a federal judge's order barring agents from detaining suspected undocumented immigrants in LA based on race
-
South Korea to fetch workers detained in Georgia raidSpeed Read More than 300 South Korean workers detained in an immigration raid at a Hyundai plant will be released
-
DC sues Trump to end Guard 'occupation'Speed Read D.C. Attorney General Brian Schwalb argues that the unsolicited military presence violates the law
-
RFK Jr. faces bipartisan heat in Senate hearingSpeed Read The health secretary defended his leadership amid CDC turmoil and deflected questions about the restricted availability of vaccines
-
White House defends boat strike as legal doubts mountSpeed Read Experts say there was no legal justification for killing 11 alleged drug-traffickers
-
Epstein accusers urge full file release, hint at own listspeed read A rally was organized by Reps. Ro Khanna and Thomas Massie, who are hoping to force a vote on their Epstein Files Transparency Act
-
Court hands Harvard a win in Trump funding battleSpeed Read The Trump administration was ordered to restore Harvard's $2 billion in research grants
