Trump’s South Carolina playbook has the GOP excited — and anxious
By helping Sen. Darline Graham snatch victory from the jaws of defeat, the president risks long-term consequences from a short-term victory
The president may not have had his name on the ballot in South Carolina, but Senator Darline Graham’s narrow win over Rep. Ralph Norman in that state’s GOP Senate primary last week was a major victory for Trump himself. By pulling Graham over the electoral line with massive cash infusions, backroom arm-twisting and MAGA vote whipping, Trump reestablished himself as an electoral force to reckon with, even as his personal unpopularity threatens the GOP’s midterm prospects. But while Trump reaps the benefits of engineering Graham’s victory, some Republicans worry he’s also sown the seeds of future electoral agita.
Win that ‘defied electoral expectations’
Trump “stuck his neck out” on Graham’s behalf, putting his credibility “on the line” in a state that “twice in the last six months has rejected his preferences,” said The New York Times. Not only did Trump visit Myrtle Beach to “rally supporters,” he “personally called high-level state officials” to “compel them to endorse” his candidate of choice.
The MAGA Inc. super PAC associated with the president’s inner circle, which was “notoriously wary to spend on races this cycle,” also spent “nearly $800,000 on phone calls” for the Graham campaign, said the Times. The president’s pitch to voters was essentially to “treat Graham as an extension of himself,” said Politico.
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“What I really want you to do is pretend, please, that I’m on the ballot,” said Trump at his Myrtle Beach rally for Graham. “Just say that I’m on the ballot one more time.”
Graham’s win came “not only” thanks to Trump’s endorsement but also the “fact that he was willing to come down and campaign on her behalf,” said Jordan Ragusa, a political science professor at the College of Charleston, to South Carolina’s The State. As for “whether Trump still has the same clout” he previously enjoyed, “I think the answer is undeniably that he still has it.”
As Trump has “done often” since first being elected president, he “defied electoral expectations,” said the Times. South Carolina voters have “signaled that the party’s political identity, and perhaps its fortunes, remain tightly intertwined” with Trump, even as the GOP “begins to imagine what it might look like” after his presidency.
Clamoring for the ‘Darline treatment’
While Trump may have carried Graham over the line, he “lost a lot of support in South Carolina” in the process, said The New Republic. Attendees “booed and jeered at mentions of the president’s name” during Rep. Ralph Norman’s concession speech to Graham in a sign of “palpable aggravation” over Trump’s “unwanted involvement in the contentious Senate runoff.”
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“I never understood why he got in this race,” said Norman in his concession speech. Still, he allowed that it was Trump’s “prerogative” to involve himself and that the president’s “policies are good.”
Adding to some Republicans’ frustrations is the fact that Trump has not “yet campaigned as hard” for other conservative candidates “looking to stem their party’s expected losses in the midterms,” said WPDE. Trump “hasn’t taken a meaningful step” into the states and races “that will matter in a few short months,” said Politico, despite Republicans in those races “clamoring for him to spend his MAGA Inc. money.”
After seeing how Trump helped Graham, “it’s now or never,” said one GOP consultant to Politico regarding other campaigns seeking the “Darline treatment.” With just months to go before polls close, “it’s put up or shut up time, and it’s really time to start to see if he’s going to get serious.” However, it “just doesn’t seem like there’s any sense of urgency” or understanding that “we are down big in some of these states.”
Trump’s “desire for sycophants” has “hollowed out his party and likely hurt his own cause,” said Bloomberg. Had congressional Republicans “pushed back” and “saved him from his worst instincts,” maybe his “policies might be more popular.” Trump must now instead “broaden his coalition” to convince potential voters who “may not be total MAGA loyalists” to “show up for weak candidates like Graham in November.”
Rafi Schwartz has worked as a politics writer at The Week since 2022, where he covers elections, Congress and the White House. He was previously a contributing writer with Mic focusing largely on politics, a senior writer with Splinter News, a staff writer for Fusion's news lab, and the managing editor of Heeb Magazine, a Jewish life and culture publication. Rafi's work has appeared in Rolling Stone, GOOD and The Forward, among others.