Pizza Hut is rolling out its own dessert pizza
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Following in the footsteps of competitors Papa John's and Domino's, Pizza Hut is expanding its dessert offerings.
On Monday, Pizza Hut rolled out a pizza-shaped chocolate chip cookie that's remarkably similar to Papa John's Mega Chocolate Chip Cookie. Pizza Hut's "Ultimate Hershey's Chocolate Chip Pizza" is cut into eight triangular slices and boasts real Hershey's chocolate chips. The cookie is Pizza Hut's second Hershey's concoction, joining the ranks of its Chocolate Dunkers.
Businessweek reports that Pizza Hut surveyed 1,000 consumers and found that 70 percent of them eat dessert after eating pizza, so expanding its offerings is a smart move for the brand.
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"Millennials tell us it's what they want," Carrie Walsh, chief marketing officer at Pizza Hut, told USA Today. "They like to cap off a great pizza with a great dessert."
Here's a look at the new cookie, courtesy of the brand itself. --Meghan DeMaria
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.
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