Instagram photos recently got a lot sweeter. Users of the photo-sharing service can now have their favorite snaps printed on marshmallows and packaged in gift sets. Boomf Magical Mallows ($20 for nine) are shipped worldwide from London, where they were selling swiftly even before it was revealed that they're the brainchild of James Middleton, brother of the Duchess of Cambridge. Middleton says "boomf" is the sound a marshmallow makes when dropped though a letter slot and that he hopes to see Boomf become the "No. 1 personalized marshmallow service worldwide."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
7 drinks for every winter need possibleThe Week Recommends Including a variety of base spirits and a range of temperatures
-
'We have made it a crime for most refugees to want the American dream'Instant Opinion Opinion, comment and editorials of the day
-
Was the Azerbaijan Airlines plane shot down?Today's Big Question Multiple sources claim Russian anti-aircraft missile damaged passenger jet, leading to Christmas Day crash that killed at least 38
-
LA County reportedly set to pay $2.5 million in settlements over Kobe Bryant crash photosSpeed Read
-
The horrific scene at Kabul's airport, in 14 photos and videosSpeed Read
-
Report: Matt Gaetz's former wingman has given investigators thousands of photos, videos, and textsSpeed Read
-
FBI used 'provocative' photos of female staffers as bait in sex trafficking stings, report findsSpeed Read
-
Before Florida condo collapse, contractor took photos of damage in building's garageSpeed Read
-
Gun-toting protesters' dramatic stand inside Michigan's statehouse, in 5 photos and videosSpeed Read
-
L.A. County sheriff ordered 8 deputies to delete graphic photos of Kobe Bryant crashSpeed Read
-
Vanessa Bryant 'absolutely devastated' by report deputies shared photos of Kobe Bryant crashSpeed Read
