Instagram photos recently got a lot sweeter. Users of the photo-sharing service can now have their favorite snaps printed on marshmallows and packaged in gift sets. Boomf Magical Mallows ($20 for nine) are shipped worldwide from London, where they were selling swiftly even before it was revealed that they're the brainchild of James Middleton, brother of the Duchess of Cambridge. Middleton says "boomf" is the sound a marshmallow makes when dropped though a letter slot and that he hopes to see Boomf become the "No. 1 personalized marshmallow service worldwide."
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