Coming to New York City: Umbrella rentals
Watch out Citi Bike, there's a new sharing system in town.
According to The Wall Street Journal, the company 'brellaBox will set up 500 green boxes full of umbrellas throughout the city. Pedestrians will be able to rent an umbrella for $2.50 for 12 hours, or purchase one for $15. The pilot program will roll out this May in Manhattan's Financial District, and if all goes well, the program will be in full effect next spring.
Like any New York sharing system, there are bound to be obstacles (and maybe a ridiculous logo). But the thought of never having to run to the corner store in water-filled shoes again makes this idea seem pretty genius.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Rosalía and the rise of nunmaniaUnder The Radar It may just be a ‘seasonal spike’ but Spain is ‘enthralled’ with all things nun
-
Magazine solutions - November 14, 2025Puzzles and Quizzes Issue - November 14, 2025
-
Israel jolted by ‘shocking’ settler violenceIN THE SPOTLIGHT A wave of brazen attacks on Palestinian communities in the West Bank has prompted a rare public outcry from Israeli officials
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstancesSpeed Read
-
Western mountain climbers allegedly left Pakistani porter to die on K2Speed Read
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governorSpeed Read
-
Los Angeles city workers stage 1-day walkout over labor conditionsSpeed Read
-
Mega Millions jackpot climbs to an estimated $1.55 billionSpeed Read
-
Bangladesh dealing with worst dengue fever outbreak on recordSpeed Read
-
Glacial outburst flooding in Juneau destroys homesSpeed Read
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creatureSpeed Read