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Sustain Condoms, a company created by the founder of Seventh Generation and his daughter, is preparing to debut socially conscious contraceptives in hopes that women will feel more comfortable purchasing them. The company advertises non-toxic, sustainable latex condoms made from rubber produced by a fair-trade plantation. While the premise has been generally well-received, some have pointed out the sexism in targeting women for their eco-conscious sensibilities, rather than both men and women who have equal stake in safe-sex and sustainable products.
As Holly Richmond from Grist notes, "Sustain thinks fair-trade condoms will primarily appeal to us ladies with our squishy bunny hearts, rather than men, who hate sustainability and only buy brands that sound like monster trucks."