Someone at Cadillac, or its ad company Publicis, is a fan of Brené Brown, a researcher who's made a name for herself studying the benefits of vulnerability and the downsides of shame. Earlier this week, the car company launched an ad campaign, "Dare Greatly," based on a 1910 speech by Teddy Roosevelt. Most recently, the quote has been revitalized by Brown, who titled one of her recent books Daring Greatly (2012). Brown noticed the ads, and so did her fans, she writes at her site. It wasn't entirely coincidental:
Cadillac sent me an email last week informing me about the campaign and letting me know that they were inspired by the quote, and particularly by my book. I am in no way involved with the Cadillac campaign. I'm not receiving any payment and I wasn't consulted or informed in advance of the launch. When I first learned about the campaign I experienced many different strong emotions — fear, anger, vulnerability — but mostly scarcity. [Brown]
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