Apple is finally unveiling its smartwatch today


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There's a lot at stake for Apple when it finally reveals its smartwatch today, in an event starting at 10 a.m. on the West Coast (1 p.m. EST). The Apple Watch is the first new product CEO Tim Cook will reveal since the death of Apple founder Steve Jobs, and like many of the company's products before it, the Apple Watch faces a lot of skepticism. The timepiece is expected to include a pedometer and heart monitor, technology to allow Apple Pay transactions, a way to check your email and text messages, and an actual clock, among other features.
While most of the focus is on the Watch, there's also speculation over what else Apple will unveil at the event, with analysts suggesting everything from a new Apple TV to a larger iPad to an iTunes streaming service that integrates Beats or information on Apple Photos, the replacement app for iPhoto. The Apple Watch will go on sale in April, starting at $349.
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A free daily digest of the biggest news stories of the day - and the best features from our website
Peter Weber is a senior editor at TheWeek.com, and has handled the editorial night shift since the website launched in 2008. A graduate of Northwestern University, Peter has worked at Facts on File and The New York Times Magazine. He speaks Spanish and Italian and plays bass and rhythm cello in an Austin rock band. Follow him on Twitter.
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