Apple is finally unveiling its smartwatch today

Apple is unveiling its long-awaited Watch today
(Image credit: Justin Sullivan/Getty Images)

There's a lot at stake for Apple when it finally reveals its smartwatch today, in an event starting at 10 a.m. on the West Coast (1 p.m. EST). The Apple Watch is the first new product CEO Tim Cook will reveal since the death of Apple founder Steve Jobs, and like many of the company's products before it, the Apple Watch faces a lot of skepticism. The timepiece is expected to include a pedometer and heart monitor, technology to allow Apple Pay transactions, a way to check your email and text messages, and an actual clock, among other features.

While most of the focus is on the Watch, there's also speculation over what else Apple will unveil at the event, with analysts suggesting everything from a new Apple TV to a larger iPad to an iTunes streaming service that integrates Beats or information on Apple Photos, the replacement app for iPhoto. The Apple Watch will go on sale in April, starting at $349.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.