Apple is finally unveiling its smartwatch today

Apple is unveiling its long-awaited Watch today

(Image credit: Justin Sullivan/Getty Images)

published 9 March 2015

There's a lot at stake for Apple when it finally reveals its smartwatch today, in an event starting at 10 a.m. on the West Coast (1 p.m. EST). The Apple Watch is the first new product CEO Tim Cook will reveal since the death of Apple founder Steve Jobs, and like many of the company's products before it, the Apple Watch faces a lot of skepticism. The timepiece is expected to include a pedometer and heart monitor, technology to allow Apple Pay transactions, a way to check your email and text messages, and an actual clock, among other features.

While most of the focus is on the Watch, there's also speculation over what else Apple will unveil at the event, with analysts suggesting everything from a new Apple TV to a larger iPad to an iTunes streaming service that integrates Beats or information on Apple Photos, the replacement app for iPhoto. The Apple Watch will go on sale in April, starting at $349.

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.