Apple is finally unveiling its smartwatch today

Apple is unveiling its long-awaited Watch today
(Image credit: Justin Sullivan/Getty Images)

There's a lot at stake for Apple when it finally reveals its smartwatch today, in an event starting at 10 a.m. on the West Coast (1 p.m. EST). The Apple Watch is the first new product CEO Tim Cook will reveal since the death of Apple founder Steve Jobs, and like many of the company's products before it, the Apple Watch faces a lot of skepticism. The timepiece is expected to include a pedometer and heart monitor, technology to allow Apple Pay transactions, a way to check your email and text messages, and an actual clock, among other features.

While most of the focus is on the Watch, there's also speculation over what else Apple will unveil at the event, with analysts suggesting everything from a new Apple TV to a larger iPad to an iTunes streaming service that integrates Beats or information on Apple Photos, the replacement app for iPhoto. The Apple Watch will go on sale in April, starting at $349.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Continue reading for free

We hope you're enjoying The Week's refreshingly open-minded journalism.

Subscribed to The Week? Register your account with the same email as your subscription.

Peter Weber

Peter Weber is a senior editor at TheWeek.com, and has handled the editorial night shift since the website launched in 2008. A graduate of Northwestern University, Peter has worked at Facts on File and The New York Times Magazine. He speaks Spanish and Italian and plays bass and rhythm cello in an Austin rock band. Follow him on Twitter.