McDonald's wants you to not only eat a Big Mac, but wear one, too

If you want a Big Mac but could do without the calories, now you can just wear the burger instead.

McDonald's has launched a website in Sweden featuring Big Mac-emblazoned jackets, rain boots, blankets, and even dog sweaters, Ad Week reports. The collection is part of a global marketing stunt that McDonald's launched on Tuesday, with special events and activities around the world, including a performance by a McOrchestra in Vienna and a Ne-Yo concert in Los Angeles. This actually isn't the first time a McDonald's-inspired clothing line has found success in Sweden: People went crazy for Big Mac thermal underwear, which the company made just as a sponsor for the Swedish Alpine and Cross Country Ski Team.

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