Godzilla is Tokyo's newest tourism ambassador

The new Godzilla head
(Image credit: Kazuhiro Nogi/AFP/Getty Images)

Japanese fans may not love the latest "super-sized" Godzilla, but that doesn't mean they won't use him to lure in tourists.

On Thursday, Tokyo welcomed Godzilla as its latest special resident and tourism ambassador in the Shinjuku ward, The Associated Press reports. Tokyo unveiled a 172-foot Godzilla head at an office of Toho, the studio that created the original Godzilla film in 1954. Toho is planning to release a Godzilla reboot next year.

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Meghan DeMaria

Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.