Model for Norman Rockwell's iconic Rosie the Riveter painting dies at 92


Mary Doyle Keefe, who served as the model for Norman Rockwell's Rosie the Riveter painting while a 19-year-old telephone operator, has died, following a short illness. She was 92.
Keefe grew up in Arlington, Vermont, and met Rockwell, who lived in West Arlington, in 1943. She spent two Saturdays posing for the picture, which was on the cover of the May 29, 1943, Saturday Evening Post, earning $5 each time. She was petite, but Rockwell envisioned Rosie being strong, and modeled her after Michelangelo's Isaiah at the Sistine Chapel, with large arms, hands, and shoulders. More than two decades later, Rockwell wrote Keefe a letter, telling her she was the most beautiful woman he'd ever seen, and saying he was sorry for making her so big, writing, "I did have to make you into sort of a giant."
Although she symbolized the millions of American women who went to work during World War II, and the image was later used to sell war bonds, Keefe said she was never treated any differently by her friends in Arlington. "People didn't make a big deal about things back then," she told The Associated Press. The painting is now at the Crystal Bridges Museum of American Art in Bentonville, Arkansas.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
A little-visited Indian Ocean archipelago
The Week Recommends The paradise of the Union of the Comoros features beautiful beaches, colourful coral reefs and lush forests
-
AI: is the bubble about to burst?
In the Spotlight Stock market ever-more reliant on tech stocks whose value relies on assumptions of continued growth and easy financing
-
Crossword: October 19, 2025
The Week's daily crossword puzzle
-
Hungary’s Krasznahorkai wins Nobel for literature
Speed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91
Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclub
Speed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year