Has the cure for your hangover been in the fridge this whole time?
Pedialyte, the drink designed to replace fluids that are lost when a child is ill, is starting a new campaign to let adults know that if they've imbibed too much, the sick-kid beverage can help them, too. Since 2012, use of the drink among adults has increased by 57 percent, and the "See the Lyte" campaign is appealing to that demographic, using catchphrases like, "When last night's party threatens to ruin today, those in the know reach for Pedialyte."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
How will the next pope change the Catholic Church?Talking Points Conclaves can be unpredictable
-
Conspiracy theorists circle again following RFK file releaseThe Explainer Both RFK and his brother, President John F. Kennedy, have been the subjects of conspiracies
-
7 equestrian activities for when you feel like horsin' aroundThe Week Recommends These graceful animals make any experience better
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
