Brands will do just about anything to get the attention of college students, and the new social networking app Shattr is no different. But instead of giving away T-shirts or other freebies, they're banking on piquing students' interest in a slightly different way: by trashing GOP 2016 presidential candidate Donald Trump.
Shattr passed out these cards on Boston University's campus:
(Imgur)
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"It's not meant to be political," Shattr co-founder Ben Fichter said of the seemingly random, expletive-laden "F--k Donald Trump" tagline. "We thought it was funny. We saw it as a lighthearted way to break through to these kids who are being bombarded by all these companies."
Shattr allows users to take a selfie, add a description, and tag friends in the photo. The post then enters a pool for nearby users to reach out to groups of interest and "Shattr" the ice. Of course, branching out of your social group can always be a little awkward, but everyone on Shattr can rest assured of this: If the business cards serve their intended purpose, Shattr users will likely have at least one opinion in common from the start.
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