Donald Trump just makes your brain light up, says PhD student and hedge fund CEO
Sam Barnett is a 26-year-old hedge fund chief executive and pro tennis player, and also a PhD student studying neuroscience in marketing at Northwestern. His current research includes monitoring people's brains as they watch presidential debates. That's where CNN's Brian Stelter caught up with him. Barnett was showing a room full of brain-monitored Democrats, Republicans, and independents one of the Republican presidential debates, and one thing stood out pretty clearly: Everyone's neural activity shot up when Donald Trump was talking.
"Everyone in the room is sharing some sort of neural bond," Barnett said. "Everyone is feeling the same kind of attention, the same kind of underlying passion, at least." Trump led audience engagement among everyone — Democrats, Republicans, independents, women — except men; Marco Rubio engaged men slightly more than Trump. Barnett compared the Trump effect to putting dogs in TV ads. "People of all different walks of life like seeing a dog in a commercial," he said. "It's cute and engaging and interesting, and, you know, maybe people are feeling similarly about Donald Trump." More realistically, Stelter said it probably reflected Trump's skills honed over a decade of hosting a reality TV program. You can watch Barnett demonstrate his research below. Peter Weber
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The 8 best TV shows of the 1960sThe standout shows of this decade take viewers from outer space to the Wild West
-
Microdramas are boomingUnder the radar Scroll to watch a whole movie
-
The Olympic timekeepers keeping the Games on trackUnder the Radar Swiss watchmaking giant Omega has been at the finish line of every Olympic Games for nearly 100 years
-
Judge orders Washington slavery exhibit restoredSpeed Read The Trump administration took down displays about slavery at the President’s House Site in Philadelphia
-
Hyatt chair joins growing list of Epstein files losersSpeed Read Thomas Pritzker stepped down as executive chair of the Hyatt Hotels Corporation over his ties with Jeffrey Epstein and Ghislaine Maxwell
-
Judge blocks Hegseth from punishing Kelly over videoSpeed Read Defense Secretary Pete Hegseth pushed for the senator to be demoted over a video in which he reminds military officials they should refuse illegal orders
-
Trump’s EPA kills legal basis for federal climate policySpeed Read The government’s authority to regulate several planet-warming pollutants has been repealed
-
House votes to end Trump’s Canada tariffsSpeed Read Six Republicans joined with Democrats to repeal the president’s tariffs
-
Bondi, Democrats clash over Epstein in hearingSpeed Read Attorney General Pam Bondi ignored survivors of convicted sex offender Jeffrey Epstein and demanded that Democrats apologize to Trump
-
El Paso airspace closure tied to FAA-Pentagon standoffSpeed Read The closure in the Texas border city stemmed from disagreements between the Federal Aviation Administration and Pentagon officials over drone-related tests
-
Judge blocks Trump suit for Michigan voter rollsSpeed Read A Trump-appointed federal judge rejected the administration’s demand for voters’ personal data
