How Donald Trump will wage 'psychological warfare' against Hillary Clinton
Donald Trump and his team used "psychological warfare tactics" to triumph over Ted Cruz, Marco Rubio, Jeb Bush, and a whole host of other Republican contenders — and now the presumptive Republican nominee is gearing up for his biggest battle yet, likely against Hillary Clinton. Speaking with The New York Times, Trump and his advisers say they plan to publicly humiliate Clinton, banking on the fact that 57 percent of Trump's supporters are reportedly not casting a vote for Trump, but against Clinton:
"Just getting nasty with Hillary won't work. You really have to get people to look hard at her character, and to get women to ask themselves if Hillary is truly sincere and authentic," Trump said.
But Trump might be less successful than he hopes — while they didn't release the exact numbers, the Clinton campaign said data does not convincingly show that Trump's attacks hurt her. And certainly Clinton has her own ammunition for discrediting Trump.
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"The poll shows [Trump] could bring her vote down with sharp attacks, but that does not bring his vote up," a separate study by Mark Penn of the Center for American Political Studies concluded.
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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