This is how The Walking Dead helped Donald Trump win the election

Kushner's crew was able to tap into the Republican National Committee's data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration, or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions — say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.Soon the data operation dictated every campaign decision: travel, fundraising, advertising, rally locations — even the topics of the speeches. "He put all the different pieces together," [Trump campaign digital director Brad] Parscale says. "And what's funny is the outside world was so obsessed about this little piece or that, they didn't pick up that it was all being orchestrated so well." [Forbes]