Apple is planning to expand from iPhones and laptops to original television shows and movies, people familiar with the decisions told The Wall Street Journal. The original content is an attempt to boost the appeal of Apple Music, a $10-a-month streaming service that is dwarfed by Spotify.
Apple is reportedly already in talks with producers about buying the rights to scripted television shows, aiming to nab programs comparable to Westworld on HBO or Stranger Things on Netflix, The Wall Street Journal reports. Movies, while further down the line than TV, are also being discussed with "people in Hollywood."
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