The 17-story Plasco building in central Tehran collapsed in flames on Thursday. Iran's state-run Press TV said 30 firefighters battling the blaze were killed and 75 others injured in the disaster. The fire broke out at about 8 a.m. local time, and everybody was evacuated before the building crumbled. Reports of deaths and injuries weren't uniform — a local TV station said 30 people were injured with the state-run INRA news agency put the number of those injured at 45. But the collapse was clearly sudden and swift, as captured live during an interview on state TV:
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