Stephen Colbert mercilessly mocks Gwyneth Paltrow's new Goop wearable healing stickers


If Republicans target="_blank">actually pass their health-care bill and more than 20 million people no longer have health care, "folks are going to have to look for alternative medical treatment like prayer, or being rich, or praying to become rich," Stephen Colbert said on Tuesday's Late Show. "Well, in these dark days of doubt, thank goodness for Gwyneth Paltrow and her lifestyle brand, Goop." The product he focused on is Body Vibes stickers, which Goop describes as "wearable stickers that promote healing," promising such benefits as curing hangovers, promoting mental focus, and even hydration. "Man, I'm so thirsty I need a big tall box of stickers," Colbert joked.
"Previously, if you wanted wearable stickers that promote healing, you had to buy a box of band-aids," Colbert deadpanned. But for a 10-pack of Body Vibes stickers, you'll have to fork over $60. "For that price, you're going to want to pick up their anti-anxiety sticker for the panic attack you'll get when you realize you spent your rent money on stuff they give children free at the dentist," he said. He entertained himself and his audience by digging into the claims, including that the stickers use a NASA technology that NASA scientists say doesn't exist and call "BS," and something about cells vibrating like forks. "Yes, Goop has apparently consulted with top fork scientists to create these stickers," Colbert said, "so what Goop is saying is, Buy these stickers and go fork yourself."
"Well, as you know, I, too, have a celebrity lifestyle brand, Covetton House," Colbert said, "and Goop has inspired us to expand our own product line." That's when the mockery really begins. Watch below. Peter Weber
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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
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